Branding +
Packaging +
Print +
Spec Work

Buns bakery specializes in serving traditional Hong Kong buns and pastries. The main objective for this project was to design a fun vibrant branding that is versatile and easy to recognize.

The choice to use bright vivid colours, in conjunction with a playful font type, formed the basis of this branding. To further emphasize this theme, the packaging and marketing materials (ie. stamp cards) feature the cute bun mascots, created to attract and engage with a younger customer segment and to promote the company’s social media platforms.