Branding+
Menu+
Print +
Vinyl+

For this playful Pour Taste logo design, our client requested a 70's aesthetics, orange based pink florals, and groovy vibes. Our client wanted to communicate their unique sense of drinks, style and atmosphere offered at their venue.

Typography is an integral element of design. With the right typography, it has the ability to establish your company’s voice.

The 70’s theme was achieved by selecting a soft and rounded retro font type. To further build on this groovy aesthetic, we warped the text to create this wavy effect.

We added bright yellow, pink, orange and white floral elements to compliment and create a contrast to the heavy black type, to draw attention to the focal point. The flowers are drawn asymmetrically, flat and outlined to align with the 70’s style. Not only do they act as an accent to the logo, but the placement of the flowers are arranged to guide the viewer’s eyes throughout.