Logo Design +
Branding +
Print

Recently opened in Toronto, Wonder Food Mart is a small scale family-owned local Chinese supermarket. Acquiring an existing supermarket, Wonder Food Mart planned to reopen strong with a fresh new branding and appearance.

The main objective behind this project is to design a bright and vibrant logo with colours and graphics that bring a fresh look. Located in a diverse demographic area, our client requested a modern logo that would appeal to a wider audience while keeping the Chinese elements in the forefront of the branding.

The accent of orange with the green and white colour palette, gives the design that extra pop of colour to the brand.

Using the sans serif typeface for "Wonder Food mart", we paired this font with a serif typeface for the Chinese characters. This contrast created between combining the two fonts allows each to draw attention to one another, making for a impactful logo design

To further honour the Chinese branding, we incorporated the Mandarin orange, which is a traditional Chinese symbol meaning good fortune and wealth.