Branding +
Packaging +
Web Ads +
Spec Work

Adorn is an online retailer focused on high-end jewelry and apparel that brings luxurious items at affordable prices. The brand promotes self expression and empowerment through their versatile collection of merchandise. The logo is minimalistic and elegant, with a subtle design of an eye overlapping and centered to the ‘o’ in the word adorn. This placement and design of the eye makes reference to the brand name, implying that the merchandise will adorn and attract attention.

Designed for different occasions, the 4 sets of web ads consist of 3 most common and standard google Ad sizes. Although the colours are different in each series, the logo and formats are consistent and repeated throughout the sets to showcase brand consistency.