Branding +
Print Design

Times Wui Chun Yuen Company is a retailer that specializes in traditional Chinese Herbal medicine and dry seafood goods. Opened in 2004, Times Wui Chun Yuen was looking to update the company branding with a more modern appearance.

Due to the nature of the business, the client wanted to maintain certain traditional aspects to the logo, while incorporating new modern components that read luxury and high quality.

Drawing from traditional Chinese calligraphy and writing, the company name in Chinese characters in the logo are formatted in a vertical downwards orientation, in a script font. This is paired with a minimalist aesthetic and a rich blue background with accents of red, gold and white, creating a bold, traditional, yet modern branding.

To be accessible to their customer base, the client required both Chinese and English incorporated into most of its print designs. It was important that the designs showcased both languages clearly and simply. For the business card, the details requiring both languages shared the same colour and were placed in a vertical order. For the voucher, which required more details in both languages, the English and Chinese texts were split into 2, and separated as the front and back page designs.