Party Klouds

Logo Design +
Branding +
Print +
Packaging

Party Klouds is a local Balloon Event Stylist based in Toronto. Identifying social media as their main selling platform, Party Klouds was looking to redesign their existing logo to reflect and grow their brand identity.

Our approach to this project, was to recreate a logo that is a visual representation of our client’s brand. Our intention is to elicit the fun and playful essence of Party Klouds, while incorporating their elegance and sophistication of their products.

We incorporated Party Klouds’ signature script typeface and colour palette—featured in their balloon arrangements—into this logo. To translate the fun and playful nature of this brand, we focused on using organic shapes when designing.

Minimalistic yet impactful—as seen below, the abstract balloon acts as the centrepiece to this logo. In addition, it is thoughtfully designed to meet today’s need to be easily conducive for a wide range of print and web applications. Added as an accent in the background, the clouds play off of the company’s distinct name, which is intended to increase the brand recognition when compared to competitors in the same space.