Branding +
Packaging +
Print +
Spec Work

Chicken Chicken is a dine-in and take out wings sports bar that is serious about their spicy wings and their delicious foods and drinks. The main objective for this project was to create a bold, sporty, and a strong memorable branding. This is established through the use of the bright red background, paired with the bolded black and white text.

In the case of the storefront exterior, the logo is displayed in black and white to maintain a more modern and timeless presence as it is a more permanent fixture of the brand.

In the menu and packaging design, the use of kraft material and other colours are used to offset and balance the boldness of the logo. By adding the kraft material, the organic element helps to elevate more appetizing and appealing appearance to the eye. The chicken and chick branding mascots also aids in lifting the intensity of the design, and forming a more family-friendly branding and environment.