Logo +

Branding+
Print +
Vinyl+

For this project, our client requested a luxurious and timeless logo. Alice Beauty Studio is a salon specializing in lash, brow, and skin care located in Yorkville, Toronto. The brand’s mission is to empower “beautiful people” everywhere, by enhancing the natural beauty with a clean and modern style. To reflect this philosophy, the logo features a thin sans serif font with wide tracking, to create the classic timeless look of luxury that withstands the test of time. The brand’s tagline is then paired using the same font type, in a smaller font size and tracking width, and placed in the center of the “L” and “C” of “ALICE” for an overall balanced symmetrical finish.